This year’s World Quality Week theme, “Quality: Think Differently,” challenges us to reimagine how quality can be a catalyst for transformation, not just a function of compliance, but a driver of innovation, trust, and excellence. At ATCC, we’ve embraced this mindset to enhance how we approach quality across our organization. As a global leader in authenticated biological materials and standards, our mission demands precision, integrity, and responsiveness. By thinking differently, ATCC has redefined what excellence looks like—elevating our standards and amplifying our impact in ways that are both measurable and meaningful.