As gene therapy evolved from concept to clinical reality, one critical question emerged: how can researchers ensure consistency and reproducibility across global laboratories? Keith Carson—a chemical engineer with over 30 years of experience in bioprocessing—has been at the forefront of answering that question. From founding the BioProcessing Journal to leading the development of reference materials for Adenovirus 5 (Ad5) and Adeno-associated virus (AAV), Keith has built bridges between industry and regulators to set the gold standard for viral vector production. In this conversation with Kyle Young, a product manager at ATCC, Keith shares the story behind the Lentiviral Vector Reference Material (LVVRM), the design decisions that shaped it, and its pivotal role in advancing assay standardization for gene therapy.