Most normal primary cells do not grow indefinitely in culture. ATCC immortalized cells enable you to use the same consistent material throughout a research project, without having to establish new cultures. These cells have an extended life span and maintain the genotype and phenotypic markers of the source tissue.
New cell immortalization products from ATCC utilize TERT technology from Geron Corporation, the method of choice for immortalizing cells. Products for other methods, including viral transformation, are also available.
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